THE GOOD ITALIAN I

THE GOOD ITALIAN I

Click link to watch THE GOOD ITALIAN I

http://carusomenswear.com/the-good-italian-i.html

It is not a question of creating a commercial masked as an art-house film, but a far more ambitious project.

The objective of Caruso’s short movie is to represent and promote, through the most universal media that exists, the brand’s inspiring concept.  THE LIFESTYLE OF A GOOD ITALIAN.

Caruso wants the world to know that the whole of Italy, not just the most famous tourist destinations, is imbued with that and that have made the “italian lifestyle” so natural, yet so extraordinary to appear almost unreal.  And this is why the narrative uses the language of fairytales and “suspenion of disbeleif” as artistic approach.

 

Nature, Art, Opera, Architecture, Gastronomy, Tailoring… are all expressed to the best in Soragna and its immediate surroundings, to be visited on foot, by bicycle or in a horse-pulled carriage like the noble families that were once the masters of these lands. Caruso, which carries the best of the Italian tailoring tradition in a contemporary setting, wanted this fantastic story to evoke the emotions and pleasure that give authenticity and meaning to the brand.

A couple of English tourists on bike come across by chance a small tumbledown farmhouse, which reveals, behind the creaking door, the interior of a princely mansion: the dining room of the of the Prince Meli Lupi of Soragna, featuring some of the most important baroque frescoes in northern Italy.

The prince, played by actor Giancarlo Giannini, is very hospitable and welcomes the two tourists to his table, laden with from the cellars of Italy’s top producer (the “Antica Corte Pallavicina” of the Spigaroli brothers) together with the typical local wines, from the cellar of a renowned award-winning restaurant in Soragna, “La Stella D’Oro”.

 

 

The final touch is the transformation of the guest, initially dressed in a cycling jacket and knickerbockers, who is accompanied by, the loyal butler and Caruso testimonial, to the prince’s dressing room and invited to put on an impeccably tailored blue suit.

 

All the clothes worn in the 5 minutes short movie, will be available at the CARUSO flagship stores in New York and Milan and online at thecorner.com, the luxury e-store offering a selectionof prestigious international brands.

 

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A New Suiting Staple: Caruso and Loro Piana’s Gobigold Collection

A New Suiting Staple: Caruso and Loro Piana’s Gobigold Collection

By Kareem Rashed

The two Italian heavyweights have teamed up to create an ultrafine new fabric that gives cashmere and vicuña a run for their money.

As far as fabrics go, you know the existing hierarchy: Cotton is good, wool is better, cashmere’s the best. That’s been the status quo—give or take some mohair and vicuña—for almost as long as looms have been spinning. But leave it to two storied Italian houses, tailoring brand Caruso and textile titan Loro Piana, to develop a new fabric contending for the title of world’s most exquisite textile. Their proprietary invention, called Gobigold, is crafted from the most exclusive pure camel hair.

 

Camel hair is by no means a new fabric. It’s been a choice material for topcoats since the early 20th century, prized for its softness and insulating properties. But there’s a reason why one doesn’t see camel suits. The fabric is particularly thick and heavy, which may be appealing in a coat but makes for a stiff, unbreathable suit. The master weavers at Loro Piana, however, have developed technology that allows them to craft a fabric from the finest camel-hair fibers sourced from camels in Mongolia’s Gobi Desert. To give you a sense of this refining process, only 30 percent of camel hair is suitable for clothing, and Gobigold is made from the thinnest fibers of that 30 percent. This makes for an exceptionally soft, flexible, and lightweight fabric with a feel and drape akin to the very best cashmere or vicuña.

The pure camel-hair Gobigold is ideal for fall and winter suits, as it is notably insulating. But even better, the fashion houses have blended it with Super 170’s merino wool for a more versatile option, and come spring, there’s even a unique mix of Gobigold and Irish linen. Available in a variety of suits, coats, and sportswear cut with Caruso’s signature style—dapper tailoring balanced with an easy elegance—the Gobigold collection has us thinking that camel may be the new cashmere.

A New Suiting Staple: Caruso and Loro Piana’s Gobigold Collection

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The Art Of Menswear Making By Caruso

The Art Of Menswear Making By Caruso

Written by:  Gentlemen’s Diary November 29, 2015

Caruso is an Italian menswear manufacturer which emblematises the traditions and principles of quality, handmade tailoring. Originally established by Raffaele Caruso, upon his move from Naples to Soragna in 1958, the small, family run tailoring shop came to exist in several different incarnations across the decades, eventually growing to become one of Europe’s biggest and most advanced menswear producers by the early 2000s.

Having come under the guidance of fashion world entrepreneur Umberto Angeloni, Caruso took the form it takes today, and has continued to go from strength to strength. It achieves this because of its unwavering commitment to fabrics and construction methods of the highest calibre: the principles which have garnered Caruso its fine reputation since the beginning.

Crucially, Caruso takes the utmost pride in the fact that all of its garments are handmade in Italy, a narrative which they claim is one part romantic, one part technical. The idea that a piece is made in Italy undoubtedly conjures evocative imagery, and perhaps even makes something all the more covetable. But the technical part of the narrative ensures that this extra desirability is not for any shallow reasons, but rather because Caruso always produces superior garments.

GDM team had the opportunity to visit Caruso headquarters in Soragna Italy and to see up-close the journey of making menswear for real gentlemen. It was a lifetime experience for us and we wanted to share it with you ladies & gentlemen. Take a look of the photos below and live the Caruso experience yourself.

For more information visit the official Caruso website here or follow them in their official social media accounts.

#CarusoMenswear #InMenswearDoAsTheItaliansDo

 

 

 

 

 

 

 

Photos: GDM team

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The Land of Enchantment

The Land of Enchantment

On a recent trip to New Mexico, we let our store photographer, Landon, showcase a few items of our Spring ’17 collection…

 

 

 

 

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On The Road Again

On The Road Again

The weekend was meant for long drives and riding in style.

Freedom is what it’s all about…

but talkin’ about it and bein’ about it are two different things.

 

 

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